SEO, or Search Engine Optimization, is the marketing technique used to drive traffic to websites. The art of SEO relies mostly on keywords; what kinds, where to place them and how they are used. While you can simply use keyword frequency and repeat phrases or search words throughout your content to attract visitors, good SEO goes far beyond such simplistic methods. Organic SEO leads to a natural selection of your site by search engines, without having to pay for placement.
Relevance
Search engines use complex algorithms to rank web pages by relevance. Sites listed by a search engine such as Google are chosen based on their merits, with more relevant sites ranked higher than less relevant ones. You can increase the relevance of your content using organic SEO to give your webpage a higher search ranking result.
Keywords
Keywords are the foundation on which organic SEO is built. Using the right keywords is the basic tenet of SEO. Relevant and competitive keywords are more likely to bring you more traffic. By using the proper keyword frequency, high keyword density and placing keywords in prominent areas such as the title, metatag and the start of sentences, you can increase traffic to your site.
Content
Organic SEO relies on good content to work effectively. Some sites simply list keywords to gain page ranking, but good content offers readers quality, well written articles with keywords used naturally within the work. Organic SEO is often so subtle that website visitors do not notice repeating keywords.
Optimization
Smaller SEO tricks include optimizing your page for keywords such as using keyword within picture titles, having good page navigation tools such as a sitemap or a search function, and using bold text blocks. Having a sitemap helps crawlers and search engines index your pages faster, leading to a better page rank.
Backlinks
Backlinks from other sites are considered good organic SEO because it adds to your site’s search page rank. The more backlinks your site obtains from other relevant and related websites, the higher your page will rank on search engine results. However, be wary of too many backlinks - search engines only rank websites with links to other sources that contain relevant content.
Grouping pages by theme
If you group the pages on your site by related themes, you will increase your relevancy to search engines. By grouping related pages together in larger collections, bots and spiders can index your site faster and this can lead to a higher page rank on search engine results.
Thursday, September 16, 2010
Google Instant: Affects Google Adwords and SEO?
Google Instant Search is finally here, now Google reaches to its results very fast, it reaches faster than you can decide what you are looking for and you will see lot of buzz on forums, blogs and social sites as well. But unfortunately Google is facing lot of angry buzzing as people get hold of this new setup. Google AdWords and SEO both are affected by this new set up. Let us see how…SEO
How SEO (Search Engine Optimization) is affected by Google Instant? Well, the fact is that new search feature has not changed the results at all. Third place position for a keyword will be the same, and will not change because of the instant search. But this set up could affect the way how many people search. People will have to adapt this fine tuning style of search, people will bypass your site when they search for something more accurate. But good SEO’s will maintain the same techniques which got them the positions for keywords, but over the time they will adapt to how their pages and titles have to be to make them more attractive for the modern searcher. This will lead to greater importance for long tail key phrases when people pinpoint their search to a more brief level.
AdWords
Many advertisers start to worry at this area, the good news is that the instant search is not going to directly affect you CTR, and the bad news is that it could indirectly affect it. This new method of search could have the impact on how often the users come across your ads which means that your impressions could increase radically.
Watch out for the Google Instant effect
The new feature’s effects are still unclear. But, search engine optimization (SEO) experts should monitor selected areas of their campaign just to be safe.
One of the obvious areas to observe is unique keywords. SEO campaign managers should observe how much traffic these unique queries are bringing in.
Managers should also check if Google Instant completes their keywords and if their campaigns are still ranking for them.
If you notice changes, you should make the necessary adjustments.
Google Instant Changes the SEO Game
Late last week, Google unveiled Google Instant, the kind of interactive search on steroids that Jonathan Allen of Search
Google actually foreshadowed Google Instant a day or two before its release with an odd Google Doodle – a Google logo composed entirely of balls that moved when your cursor hovered over them, but settled down when you stopped moving your mouse. The company's only explanation for the mysterious logo was that it symbolized how they thought search should be: fast, fun, and interactive. That's what Google Instant is supposed to be.
As Search Engine World pointed out, however, Google has been building toward this service for a long time. Google Instant combines improved spelling corrections, universal search results, Google Suggest and more (even the Google MentalPlex April Fool's joke) into a search that appears to all but read your mind as you type in your query.
Currently, Google Instant is only available to users in the US, and to signed-in users in France, Germany, Italy, Russia, Spain and the U.K. Users must also have the latest version of Chrome, Firefox, Safari or IE 8, and be searching from Google's main search page (not the browser toolbar). Even if you meet all of these requirements, you might not get to see Google Instant just yet; “Google Instant not working” has been a popular search on Google lately, and (as of this writing) while I've been able to see it since rollout, my direct boss, who works in the same state and is more tech savvy than I am, hasn't been able to make it work for him.
For the benefit of those who haven't seen it yet, let me explain how it works. Simply go to Google and start typing in a word. The second you start typing, well before you finish your query, Google starts popping out search results in an effort to predict what you're searching for. The results are dynamic; they change with every letter you type in.
To know more : SEO GAME
Google actually foreshadowed Google Instant a day or two before its release with an odd Google Doodle – a Google logo composed entirely of balls that moved when your cursor hovered over them, but settled down when you stopped moving your mouse. The company's only explanation for the mysterious logo was that it symbolized how they thought search should be: fast, fun, and interactive. That's what Google Instant is supposed to be.As Search Engine World pointed out, however, Google has been building toward this service for a long time. Google Instant combines improved spelling corrections, universal search results, Google Suggest and more (even the Google MentalPlex April Fool's joke) into a search that appears to all but read your mind as you type in your query.
Currently, Google Instant is only available to users in the US, and to signed-in users in France, Germany, Italy, Russia, Spain and the U.K. Users must also have the latest version of Chrome, Firefox, Safari or IE 8, and be searching from Google's main search page (not the browser toolbar). Even if you meet all of these requirements, you might not get to see Google Instant just yet; “Google Instant not working” has been a popular search on Google lately, and (as of this writing) while I've been able to see it since rollout, my direct boss, who works in the same state and is more tech savvy than I am, hasn't been able to make it work for him.
For the benefit of those who haven't seen it yet, let me explain how it works. Simply go to Google and start typing in a word. The second you start typing, well before you finish your query, Google starts popping out search results in an effort to predict what you're searching for. The results are dynamic; they change with every letter you type in.
To know more : SEO GAME
Wednesday, September 15, 2010
Top Tips for SEO - The do's and don'ts of SEO.
Search Engine Optimisation or SEO, can seem like a scary concept to anyone approaching it for the first time, but in fact, it is a relatively straightforward process, which can be conducted in house with the right advice if you are just starting up.
In simple terms, SEO is the process of improving the visibility of a web site or page in search engines using natural or algorithmic search results. The higher up the page a site appears, the more visitors it will have in theory, which is why the 'dark art' of SEO, as some call it, has become so prolific in recent years.
The process of Search Engine Optimisation involves spending time researching, learning and improving your SEO processes, and there are plenty of on-line guides which will tell you how to go about it yourself. Google help is a great place to start for some simple pointers.
However, dependent of the amount of time and money you have available, you may wish to employ an SEO specialist to assist you with this.
Don't be sucked in by any companies that tell you they can get you to the top of the Google rankings for a one-off £100 payment. This is simply not true, as the process is one which is ongoing, and requires more time and attention than a single transaction to maintain good rankings.
Also, never be tempted to employ an SEO agency which may use questionable or underhand SEO methods. Google is extremely stringent at checking things like 'black hat' SEO - embedding camouflaged keywords within the background colour of a homepage, and other commonly attempted tricks, and will detect these methods and send users right to the bottom of the rankings if detected.
Think of SEO as similar to car maintenance, you get in what you put in, and you can do it yourself, but you need to research the process properly to ensure you are doing it correctly.
As a general guide, if we are working with a client on SEO, we recommend choosing around five to ten key phrases, and we will then spend four or five hours a week optimising these phrases and making the home page 'SEO friendly'. Working on
In simple terms, SEO is the process of improving the visibility of a web site or page in search engines using natural or algorithmic search results. The higher up the page a site appears, the more visitors it will have in theory, which is why the 'dark art' of SEO, as some call it, has become so prolific in recent years.
The process of Search Engine Optimisation involves spending time researching, learning and improving your SEO processes, and there are plenty of on-line guides which will tell you how to go about it yourself. Google help is a great place to start for some simple pointers.
However, dependent of the amount of time and money you have available, you may wish to employ an SEO specialist to assist you with this.
Don't be sucked in by any companies that tell you they can get you to the top of the Google rankings for a one-off £100 payment. This is simply not true, as the process is one which is ongoing, and requires more time and attention than a single transaction to maintain good rankings.
Also, never be tempted to employ an SEO agency which may use questionable or underhand SEO methods. Google is extremely stringent at checking things like 'black hat' SEO - embedding camouflaged keywords within the background colour of a homepage, and other commonly attempted tricks, and will detect these methods and send users right to the bottom of the rankings if detected.
Think of SEO as similar to car maintenance, you get in what you put in, and you can do it yourself, but you need to research the process properly to ensure you are doing it correctly.
As a general guide, if we are working with a client on SEO, we recommend choosing around five to ten key phrases, and we will then spend four or five hours a week optimising these phrases and making the home page 'SEO friendly'. Working on
word proliferation on a regular basis to optimise these phrases will keep the content fresh and prevent the site becoming stagnant and sliding down the rankings. As the common adage goes....content is king!
[b]Top Tips for SEO /b]
1)Identify the best keywords for your business and in turn, website
2)Analyse your competitors and what they are doing
3)Content is king, make it relevant and embed your keywords within the text. This should happen naturally and the keywords should not be shoehorned in
4)Optimise your page and browser titles
5)Optimise your page headings and sub-headings. Use correct web format H1s, then H2s etc
6)Use titles and ALT tags for embedded content (images, videos) so they can be indexed
7)Submit an XML sitemap to Google
8)Use 301 re-directs to reduce what search engines will perceive as duplicate content (same page, two URLs)
9)If redeveloping an existing website or launching a new one, ensure that 301 re-directs are used to direct old URLs to new URLs, otherwise the search engines will see dead links.
10)Begin to develop a link build strategy with partners around the web.
1)Identify the best keywords for your business and in turn, website
2)Analyse your competitors and what they are doing
3)Content is king, make it relevant and embed your keywords within the text. This should happen naturally and the keywords should not be shoehorned in
4)Optimise your page and browser titles
5)Optimise your page headings and sub-headings. Use correct web format H1s, then H2s etc
6)Use titles and ALT tags for embedded content (images, videos) so they can be indexed
7)Submit an XML sitemap to Google
8)Use 301 re-directs to reduce what search engines will perceive as duplicate content (same page, two URLs)
9)If redeveloping an existing website or launching a new one, ensure that 301 re-directs are used to direct old URLs to new URLs, otherwise the search engines will see dead links.
10)Begin to develop a link build strategy with partners around the web.
Post made with BlogHatter - make money with blogs
Monday, September 13, 2010
Facebook Is Now More Popular Than Google
The tables have turned in the world of online popularity, with a new survey showing that American internet users spend more time on the largest social media website than searching on Google.
According to statistics released by comScore, the average internet user dedicates nearly 10% of his/her online time keeping up to speed with friends, colleagues and their favourite brands on Facebook.
This makes Facebook the single most popular website on the internet and the figure does not include additional time spent on other major social media sites.
ComScore found that Americans spent a total of 41.1 million minutes using Facebook, in contrast to 39.8 million minutes browsing the world's largest search engine. As such, Americans spend 9.6% of their online time using Google, as opposed to 9.9% on Facebook.
Google may have reason to worry, as comScore's figures do not simply take into account the amount of time spent typing keywords into a search engine, but also all major Google-supported websites, such as Gmail and even YouTube.
To Know more : http://bit.ly/c9E81J
According to statistics released by comScore, the average internet user dedicates nearly 10% of his/her online time keeping up to speed with friends, colleagues and their favourite brands on Facebook.
ComScore found that Americans spent a total of 41.1 million minutes using Facebook, in contrast to 39.8 million minutes browsing the world's largest search engine. As such, Americans spend 9.6% of their online time using Google, as opposed to 9.9% on Facebook.
Google may have reason to worry, as comScore's figures do not simply take into account the amount of time spent typing keywords into a search engine, but also all major Google-supported websites, such as Gmail and even YouTube.
To Know more : http://bit.ly/c9E81J
Surfers Spend More Time on Facebook Than All of Google
The Facebook–Google rivalry just got a little meatier. comScore has announced figures that show in August, US users have spent more time on Facebook than on all Google sites, YouTube included, reports PC World.
People spent a total of 41.1 million minutes on Facebook, equaling 10% of the total time spent online. The amount of time also edges out Google’s figure, who commanded only 39.7 million minutes. This would include all of Google’s properties like Mail, YouTube, Google News, and so on.
To Know More: http://bit.ly/baL0ZU
Businesses ‘Should Develop a Relationship With Retweeters’
Companies looking to increase the number of hits on their website should develop relationships with anyone who retweets information they have posted on Twitter.
Writing for Search Engine Watch, columnist Frank Watson told users of SEO services that social media sites such as Twitter are potential channels for getting more conversions.
He recommended Topsy as a good tool for tracking who is retweeting a company's information.
To Know More: http://bit.ly/bKT9Et
Google Instant will not affect SEO
Google announced last Friday that search engine optimization (SEO) campaigns need not be changed because of the introduction of Google Instant, the top search engine’s newest feature.
Google Instant returns refined search entries for each and every letter typed in the Google search engine. For instance, typing “fl” would prompt a search suggestion for “Flickr.”
As a result, some experts said that SEO marketers will be forced to concentrate on partially-typed keywords.
To Know more : http://bit.ly/9umdqE
"Google announced last Friday that search engine optimization (SEO) campaigns need not be changed because of the introduction of Google Instant, the top search engine’s newest feature. Google Instant returns refined search entries for each and every letter typed in the Google search engine. For instance, typing “fl” would prompt a search suggestion for “Flickr.” As a result, some experts said that SEO marketers will be forced to concentrate on partially-typed keywords."
- Google Instant will not affect SEO | Last Click News (view on Google Sidewiki)
Sunday, September 12, 2010
http://topseos.co.uk Ranks SEOmasters.com as 2nd Best SEO Company Based Out in United Kingdom for September 2010
The independent authority on search vendors, topseos.com, has announced the best SEO companies in United Kingdom for September 2010. An independent research team that was assigned to the search engine optimization category reviewed each applicant in order to determine the best SEO companies in United Kingdom. SEOmasters.com made its presence as one of the top players in the rankings for this month in a field of thousands worldwide.
To know more: http://bit.ly/cSyRuW
Google Instant Pressures Bing, Yahoo
Google Instant could give Microsoft Bing and Yahoo trouble in the search engine market because it accelerates time to search results. This means more searches and possibly more search ad clicks for Google.
Google Instant Pressures Bing, Yahoo:
It's too early to tell how or if the one billion Google users will cotton to Google Instant, the predictive search technology geared to accelerate information retrieval.
Yet analysts seem confident the technology is a game-changer for the search engine versus Microsoft Bing and Yahoo, helping Google make more money from more searches made.
To know more: http://bit.ly/9IeXJ4
"It's too early to tell how or if the one billion Google users will cotton to Google Instant, the predictive search technology geared to accelerate information retrieval. Yet analysts seem confident the technology is a game-changer for the search engine versus Microsoft Bing and Yahoo, helping Google make more money from more searches made."
- Google Instant Pressures Bing, Yahoo - Search Engines from eWeek (view on Google Sidewiki)
SEO Not Affected by Partial 'Google Instant' Keywords
Google said Friday that Internet marketers shouldn't change their SEO strategies to account for partially-typed keywords using Google's new Google Instant feature.
Google Instant returns search entries for each and every letter typed, so that "f" produces a page of links beginning with "Facebook," while "fl" leads off the page with "Flickr". Some had begun speculating that SEO marketers would need to concentrate on partially-typed keywords, betting that users typing in "res" would be searching for "restaurant" rather than "resume" or "Restoration Hardware".
But Alden DeSoto, a member of the Google Analytics team, said that SEO marketers shouldn't change their strategies, at least where that particular facet of Instant was concerned.
To Know More: http://bit.ly/bqfvyV
"SEO Not Affected by Partial 'Google Instant' Keywords"
- SEO Not Affected by Partial 'Google Instant' Keywords | News & Opinion | PCMag.com (view on Google Sidewiki)
Thursday, September 9, 2010
Google Instant Kills SEO If You're Terrible At SEO | The Web
Google Instant Search is the first thing in a long time that has made me want to go to Google.com rather than just search fromt the Chrome URL bar. That in and of itself is quite a feat. Really. But, oh man… every time Google makes a change to search people (mostly people who don’t really understand SEO) come out yelling about how this is “going to kill SEO.” And it happened again this week with Google’s release of “Instant Search.” But Instant Search is only going to kill SEO if you’re terrible at SEO. For the rest of us it represents more opportunities and targets to optimize for, and even thought the analytic tools may not quite be there yet to break down user behavior to a point that makes it completely easy to take advantage of, there is still plenty that can be done. And I’d love some discussion or feedback on this one, so hit me up with comments here or via @supnah on Twitter.
To Know More: http://bit.ly/bmaJLy
Yahoo Had Instant Search In 2005 … And Dropped It
Yahoo Instant Search
On September 15, 2005, Yahoo launched an innovative search tool called Yahoo Instant Search. It was available at instant.search.yahoo.com, but that URL leads to a 404 page now. Danny Sullivan wrote about Yahoo Instant Search the day it launched:
Yahoo’s given the heads-up that a new Instant Search feature is to be offered by the time this story goes live. Type in a word, and Instant Search will show you an answer for popular queries in a “speech bubble” directly below the search box.
To know more : http://selnd.com/d5sd4G
Does Google Instant Mark the End of SEO?
A reporter (I believe she was from AdAge) attending Google's Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn't really surprising, as it is these brands that are more likely to be searched for most often. After all, they're big because people know them.
iCrossing has a list of brands that come up when you enter each letter of the alphabet (not all are brands, but many are). A is for Amazon (not Apple), B is for Bank of America, M is for Mapquest (not Microsoft), N is for Netflix, P is for Pandora, V is for Verizon, and Y is for Yahoo.
You must keep in mind, however, that the instant results are personalized. Google takes into account things like your location and your surfing habits when providing you results.
TO know more: http://bit.ly/cvOg7Y
Wednesday, September 8, 2010
How Will Google Instant Affect Your Company's SEO?
Our Channel ReadWriteBiz, sponsored by Yola.com, is a resource and guide for small businesses. Yola.com is an award winning website builder that makes it easy for small businesses to create a website. With Yola's professional templates and easy-to-use tools, you can make a website that helps you stand out from the competition.
When Google announced this morning that it would be delivering search results to users in real time as they type a query, it rightfully generated quite a bit of chatter and intrigue in the tech world and beyond.
The changes are certain to fundamentally change the way people interact with the world's biggest search engine. But what is less clear is how this game-changing update will affect search engine optimization and search traffic referrals to Websites.
Do follow blogs search engine
The reason for “the unupdated blog” in the last time was the fact that I spent all my time in building a do follow blogs search engine.
in reference to:"The reason for “the unupdated blog” in the last time was the fact that I spent all my time in building a do follow blogs search engine."
- SEO Tips (view on Google Sidewiki)
Make your website a success in the world of web marketing
Search engine optimization is optimizing your website’s most appropriate search term / keyword in the search engine to attain a top position in the major search engines and receive massive traffic.
To attain this, a website needs to have appropriate keywords, quality authorized back links, valued content and of course the right Web Promotion.Web promotion has become a costly affair due to the high competitive market but RealTraffic.com has solution for every problem. With us Web Promotion is made easy and affordable.
"Make your website a success in the world of web marketing"
- SEO services, Real traffic, types of SEO services, web promotion, hire traffic expert (view on Google Sidewiki)
Improve your site's search engine ranking?
What are you doing to improve your site's search engine ranking?
- Are you submitting your site to the search engines?
So is everyone else—at least one trillion pages worth. Sorry, but all that gets you is entry into the search engine battleground . . . with one trillion pages trying to lure the same visitors you want to draw to your site. - Are you making a few little tweaks you read about online? You're not the only one you know. It takes more than few free tips to gain good rankings. Consider this . . . with hordes of people using the same free tips, how does that give you the edge you need? Now you know why a few free tips that everyone has access to aren't enough. You need deeper knowledge to create an advantage for yourself.
- Are you asking other sites for reciprocal links? How's that working for you? The truth is, you may get a drop of traffic from those links, but search engines don't value reciprocal links near as much as one-way links. My free gift to you when you get SEO for YOU shows you four easy ways to receive one-way links to your site from important, high-value sites. High-value links completely blow away reciprocal links from a search engine optimization perspective.
- Are you doing anything else to help your website rank better . . . or are you hoping to get a lucky break? When it comes to search engine rankings, good luck is the result of smart optimization. Bad luck is the result of doing nothing, or doing the wrong things, and hoping to get lucky.
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