AdWords’ new look rolling out globally

AdWords’ new look rolling out globally: Since we showed you a preview of AdWords’ new look, we’ve been reviewing feedback and working to make even more improvements. Over the next several days, we’ll begin rolling out the new design to all AdWords accounts.

The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things -- such as your data -- stand out. The latest web technologies have been used to make the interface more visually appealing and zippy, while keeping the features where you are accustomed to finding them.

If you’re curious about specific design choices, or how we think about UX (user experience) at Google more generally, please join me for a live discussion and Q&A on Thursday, June 21st at 9:30am PST/12:30pm EST. To tune into this Hangout On Air:

1. Visit the Google Ads +Page at 9:30am PST/12:30pm EST Thursday June 21st.
2. Look for the stream post (see image below for what it will look like), and click to tune in. Be sure you’re signed into Google+!
   
   

We aim to deliver a simpler, more beautiful experience across all Google products. I hope you’ll find the experience using AdWords easier and more enjoyable, too. I’m looking forward to hearing your comments and questions soon!

Posted by Greg Rosenberg and the AdWords User Experience Team

Webinar: Bringing the power and control of search to display

Webinar: Bringing the power and control of search to display: Join us tomorrow, June 19, 2012 for the Learn with Google webinar, "Bringing the Power and Control of Search to Display,” to learn from the experts about Google’s major update to contextual targeting. The webinar starts at 10amPST / 1pmEST.



It’s now possible to target, bid and report on keywords on the Google Display Network, which means that you can fine-tune the performance of your contextual campaigns with the same level of control you’re used to in Search. It’s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together.



Key areas that will be covered include:

• The benefits of combining display with your search campaigns
• Step-by-step campaign set-up guide
• Campaign optimization tips and best practices

This webinar will be presented by Charlie Vestner, Global Director of Display Solutions and will include Q&A. The session is suitable for advertisers who are already running campaigns on the Google Display Network, as well as those who have not yet tried it.



Register now!



Posted by Katie Hamilton, Product Marketing Manager, Google Display Network

AdWords Examples - Right ads to the right user

AdWords Examples - Right ads to the right user:

In our third part of the series “AdWords Examples” we’ll look into the ads and how to make them more relevant to the customers you’re targeting. Today's post will review the importance of selecting the right destination URL, as users are generally more likely to convert if they arrive at a website page strongly related to their search query. Let’s continue where we left off with Lisa and her campaign for the Google Store.


A user searching for "Google lava lamps" is interested in the part of the store that is dedicated to Lava Lamps, so Lisa wants anyone clicking on her ads to arrive at a page about lava lamps. Here is the page she would like visitors who searched for “Google lava lamps” to see:






To best target these users, Lisa has created ads in a "Google Lava Lamp" ad group (see below image) with ad texts related to the particular product, not the Google Store in general. She has also set these ads to direct to the Google Lava Lamp part of the Google Store site by using a specific destination and display URL.



The destination URL Lisa would use:
www.google-store.com/Accessories/20+oz+Motion+Lamp.axd

The display URL the user would see in the ad text could be:www.google-store.com/LavaLamp

The two URLs can be different as long as the domain (google-store.com) is the same.

Lastly, Lisa has created three separate ads, allowing AdWords to automatically determine which one receives the most clicks.

Remember to always include a strong call to action to tell the user exactly what to expect from the site and what to do there. For example, Lisa used the call to action "Buy one today!,” likely to attract users who want to buy a lava lamp, versus, perhaps learn how to build one.

In our Help Center you can read more about what ad groups are, how to create ad groups and of course also how to create new text ads.

In our next and last part of this series we’ll see how to select and optimize your keywords.

Posted by Alan Zabihi - The Help Center Team

New In-Ads Notice Label and Icon for the Google Display Network in Europe

New In-Ads Notice Label and Icon for the Google Display Network in Europe: Last year in the U.S., we launched the AdChoices Icon on the Google Display Network. AdChoices is an industry standard "i" icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the ads they see.



We’re now rolling out the AdChoices feature across Europe, supporting industry-wide efforts to provide more information to consumers. We'll soon start to change our “Ads By Google” in-ads notice icon to a new icon that expands to an "AdChoices" label. These notifications were developed by the Interactive Advertising Bureau (IAB Europe)-led Self-Regulatory Program for Online Behavioral Advertising to proactively give users notice and choice about the ads they see. With the adoption of a common icon users will see on ads across the web, we hope to show our support for the industry-wide initiative and to increase users' understanding about their choices.



Over the next few weeks, we'll start showing the new icon and label on most ad formats across the majority of European-language sites. Over time, we’ll expand the notice to ensure that all European-language publisher sites in the Google Display Network come within the Self-Regulatory Framework. This will be the single largest rollout of the "AdChoices" label to date, and we're encouraged that others in the industry are also adopting the label.



Users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they are shown. This page will also link to the Ads Preferences Manager, where users can control the types of interest-based ads they see on the Google Display Network. We think this rollout will help users better understand the ads they're seeing, and we look forward to seeing widespread adoption of this label throughout the industry.



Posted by Jason Bigler, Product Management Director

Customize account management with AdWords scripts

Customize account management with AdWords scripts: We know that you're always looking for more efficient ways to manage your AdWords accounts. We also hear that many of you would love to use your own external data to make decisions in your accounts. Today, we're excited to announce the limited release of scripts in AdWords. With scripts, you can make changes to an AdWords account by writing simple JavaScript programs.



With scripts, you can:

• Use external inventory data to either change bids or pause/unpause keywords. 
• Output account statistics to a spreadsheet from which you can create reports and visualizations. 
• Use stats trends over several weeks to change keyword or ad group bids.

Scripts run in the Google Apps Script infrastructure, and we're enabling Apps Script integration with three services: you can use Google Spreadsheets and Url Fetcher to integrate with external data, as well as email results of a script execution from the script itself.



To get started with scripts, visit the Campaigns tab, and select “Automation” then “Scripts” from the left toolbar:

To make the most of scripts, we recommend that whoever is writing them has a basic understanding of JavaScript.



In the coming weeks we plan to enable this feature for everyone. In the interim, we are accepting applications for access. Applicants will be whitelisted in batches as we ramp up usage in the system. In order to apply, you will need an AdWords customer ID (not a My Client Center ID). Please refer to our developers site for more instructions and best practices for using scripts.



Posted By: Prashant Baheti, AdWords Product Manager

Take advantage of mobile education opportunities

Take advantage of mobile education opportunities: Last week, in partnership with the Learn With Google program, we held our first “Mobile Education Week” webinar series for your agency or business to learn more about the tools and resources to help you succeed on mobile.



Below are video recordings of these webinars - check them out, and share with your colleagues.



Our Mobile Planet: Understanding U.S. Smartphone Consumers

Our first webinar provided an overview of the 2012 Our Mobile Planet smartphone research. Watch this video if you’d like to learn:

• How smartphones are transforming core consumer behavior around the world, and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us.
• Implications for advertisers and strategies businesses can use to win the moments that matter with mobile.

Ideal for: global agencies and marketers

GoMo: Mobilize your Site with Quickly and Easily New Tools from Google & DudaMobile

The second webinar was a joint effort between Google’s GoMo initiative and DudaMobile on how it is now even easier for small businesses to create a free mobile-friendly website.



View this video if you’d like to learn:

• Why mobile sites matter
• Review Google's HowToGoMo.com resource
• New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
• Examples and best practices for mobilizing your site using the free DudaMobile tool

Ideal for: small businesses and agencies interested in free tools to create a mobile site

Introducing Mobile Apps Inventory in AdWords

The final webinar shared the new opportunity available with the availability of AdMob inventory to AdWords users.



This video is great if you’d like to learn:

• How AdWords now makes it easy for you to extend your campaigns to reach users inside mobile apps.
• Review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.

Ideal for: marketers and agencies looking to promote and target mobile apps

Want to learn more about how to help your business or agency succeed on mobile? Stay tuned to all new Mobile Ads news at the Google Mobile Ads blog and YouTube channel.



Posted by Sonja Lee, Product Marketing, Mobile Ads

AdWords Examples: Structuring your first ad groups

AdWords Examples: Structuring your first ad groups: This post is part of a four-part series called AdWords Examples. We'll show you an example of an account with a structure of campaigns, ad groups, keywords and ads that can be used by an online retailer. We hope you’ll find this helpful in creating your first campaign, and if you need help with the individual steps you can always find them in our AdWords Help Center.

In this second part of our series of AdWords Examples, we’ll go a little deeper and examine how to use ad groups effectively. If you didn’t catch the first post of the series, you can find it here: AdWords Examples: Structuring your campaigns.

When building an account for the Google Store, Lisa created different ad groups for each and every product in the store, as you can see below.

Using this structure in the AdWords account, Lisa is able to create relevant sets of keywords for each product on the webshop, create relevant ads for each product, and link these ads to the relevant landing pages.



In this case, each ad group will contain ads and keywords that are only related to one product, to increase the relevance of the ads. So when someone is searching for a Google lava lamp, an ad for Google lava lamps will be shown, and a click on that ad will take the user directly to the page for lava lamps. 



Without this structure, the ads would not be able to accurately match the keywords. Matching the users’ search queries with targeted ads greatly increases the number of relevant clicks and purchases, as the customer is sent straight to the page for lava lamps.



You can find step-by-step instructions for how to create new ad groups here. In the next part of this series, we’ll look into some examples of ads. Stay tuned!


Written by Jens Larsson, The Help Center Team

The key to success on the Google Display Network

The key to success on the Google Display Network: Small businesses are realizing that they can go beyond search ads with the Google Display Network, reaching new customers and leads with engaging and relevant messages. In the past year alone, the number of small businesses running ads on the Google Display Network has almost doubled, and this growth trend is just beginning!



To help propel other small businesses to win the moments that matter with display, we decided to learn more from our customers, highlight their success, and share the strategies they’ve employed to achieve successful display campaigns.



Making display work for you

The key to being successful on the Google Display Network is understanding the mix of targeting types you should use to achieve your marketing objective. While there is no one-size-fits-all strategy, we know there are recurring themes among businesses who have set up successful display campaigns.



We found three small businesses that are great illustrations of these different approaches to display: Julian Bakery, Legacy Learning Systems, and Bedder Way.



Let’s take a closer look at their successful display network strategies:

• Drive sales online and in stores – Since ramping up their GDN campaign to drive online and offline sales, Julian Bakery has grown from 40 distributors and 100 customers to 1000 distributors and 300,000 customers nationwide.
• Control and understand every dollar you spend – Legacy Learning System achieves, on average, 1M impressions per day on the Google Display Network and 150 online sales per month by maximizing their ad performance using conversion tracking data.
• Harness the power of an image – Bedder Way has increased their display network conversions by 50% and decreased their cost per conversion by 25%, by using image ads on the display network to visually showcase their murphy beds.

To help inspire you, we’ve compiled these companies’ strategies into three short videos and downloadable guides on our revamped Google Display Network website. The videos provide an overview of each company’s strategy and the PDFs act as a guide to help you follow their lead, developing your own successful campaigns on the GDN.



Take a look, browse the site, and try out the Google Display Network for yourself!



Posted by Brad Bender, Director, Product Management - Google Display Network

Understanding Mobile Ads Across Marketing Objectives

Understanding Mobile Ads Across Marketing Objectives:

Wednesday 13th June @ 3pm (UK)

In this live webinar, our in-house specialist will walk through a range of marketing objectives that can be served by mobile, covering everything from product launches to driving conversions online or in the physical world.

This session will also feature case studies of how companies have incorporated mobile in their marketing campaigns. This webinar will give you a sense of the power and flexibility of mobile and is great for digital marketers and agencies who work across a breadth of campaign types. We hope you can join us!

Register Now

You can view all upcoming webinars, as well as previous recordings, on our new Learn with Google webinar page.

Posted by Allison Sommer, Inside AdWords crew

Resources for driving your business forward with Google+

Resources for driving your business forward with Google+:

When we launched Google+ your Business, we wanted to give you a collection of tools and products to help you make lasting connections with your customers online. Since then, we’ve been asked to share best practices and case studies for successfully using this suite of offerings to build brands, engage with users on a personal level, and increase the relevance of ad campaigns. We’re excited to bring you two resources to learn how to drive your business forward with Google+.

A case study
We recently spoke with travel business LaterRoms.com, which shared its Google+ success story with us.

Since it was founded in 1999, UK-based hotel booking specialist LateRooms.com has built its brand around innovation and personal service, striving to match travelers with the right hotel rooms around the world. To ensure that it’s “front of mind whenever anyone is thinking about hotels,” LateRooms.com began using Google+ Hangouts and Ripples, as well as social extensions in Google AdWords, as a way to engage with customers on a personal level and increase brand awareness.

In particular, by enabling social extensions in its search brand campaign, it was able to obtain a higher number of brand recommendations, +1’s and direct traffic to their Google+ page. It saw a 9% CTR uplift on its search brand campaign so far and as a result, has now enabled social extensions on all their Adwords campaigns.

For the complete story, read the full case study here.

A webinar
Have you been dabbling in Google+ but aren’t sure where to get started? Do you want to know how Google+ can enhance other marketing that you’re doing? Then join us on Tuesday, June 26, as our Learn With Google team teaches you how to set your business up for success on Google+. Register today and secure your spot in our webinar that will be covering a variety of topics including:

• Best practices for creating a page for your business
• How to grow your audience on Google+
• Tips for engaging with your audience
• Measuring the value of social channels

Please register for the webinar at this link and share it with others that would be interested. We’re looking forward to the event.

To stay up to date on the latest information on Google+ for businesses, follow our Google+ for business page.

Posted by Allison Sommer, Inside AdWords Crew

AdWords < 3 Mobile Apps

AdWords < 3 Mobile Apps: Cross posted from the Google Mobile Ads blog



When we acquired AdMob two years ago, we made a big bet on mobile - and on mobile display advertising. As smartphone adoption has continued to grow around the world, we’ve seen that bet pay off with the increasingly strong appetite to engage customers on mobile devices.   Starting today, over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.



By bringing our products and tools together, advertisers can work with Google to more effectively accomplish their marketing goals.  Earlier this week, we unveiled a newly unified digital ad platform that makes online marketing easier and more effective for large marketers and agencies using Doubleclick’s ad serving tools.  Similarly, with today’s announcement, AdMob mobile advertising becomes a seamless part of AdWords.



AdWords advertisers’ will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create and manage ad campaigns that run across more than 300,000 mobile apps in the AdMob network.  Advertisers will be able to easily build, launch, and optimize their mobile campaigns across multiple platforms, and have full transparency about where their mobile ads run. AdMob’s network of apps gives advertisers true global reach with 23 countries each generating over one billion ad-requests last month, up from 11 countries in April 2011.



Starting today, a new campaign type is available in AdWords that makes it easy to launch an ad campaign to run on mobile apps on the AdMob network.  To start this new campaign type, advertisers can select “new campaign” from the Campaigns tab, and then “Display Network only (mobile apps)”.  

In addition to the ability to launch a mobile app campaign from within AdWords, advertisers can now reach individuals by targeting specific smartphone or tablet device models (e.g. Samsung Galaxy) or by targeting a particular manufacturer brand.  AdWords already enables targeting by operator, wifi, or operating system version.

Advertisers can also reach their desired audience by selecting from the categories available in the Google Play Store (e.g. ‘Games’) or App Store and search for individual apps (e.g. ‘Flood it’).  In the next several weeks, we’ll also provide an estimate on the number of devices reached and impressions targeted given your selections.

For more information on these new features, please join our webinar on mobile apps inventory in AdWords today at 10:00 AM PT / 1:00 PM ET (register here).

This is the latest chapter in our ongoing efforts not only to bring AdMob’s and Google’s tools together, but to mobilize all of our ads products and services.  Over the last year, we’ve brought mobile app inventory to the Doubleclick Ad Exchange, transitioned AdMob CPC campaigns to an AdWords-style auction, and launched the ability for advertisers to serve ads from DFA into the AdMob network.

As mobile continues to grow, we’ll continue to develop integrated advertising solutions designed to harness the specific features of mobile devices, usage, and context.

Posted by: Jonathan Alferness, Director Product Management, Mobile Ads

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools

Building Blocks of Digital Attribution: How to get started with Google’s attribution tools: (Cross-posted from the Analytics Blog)



What are the key steps to getting started with marketing attribution? Are you ready to move beyond the “last click” attribution model? How can you use Google’s tools to better understand your customer’s journey and calculate the impact of your digital marketing channels?

To help answer these questions, we’ve put together a series of webinars on attribution:

• Attribution Insights from Google and Econsultancy (4/26/2012) – watch recording here
• Building Blocks of Digital Attribution (5/24/2012) – watch recording here
• Search Attribution: AdWords Search Funnels (6/20/2012) – register here
• Cross-Channel Attribution: Multi-Channel Funnels – registration details coming soon
• Next Steps with Attribution – registration details coming soon

If you didn’t have a chance to catch last week’s webinar on Building Blocks of Digital Attribution, it’s a great place to start your attribution journey -- you can watch the recording above. During the webinar, Bill Kee, Product Manager for Attribution and Multi-Channel Measurement, discussed how to lay the foundation for digital attribution. First and foremost, it’s important to get your organization ready. In our work with customers and our recent attribution research, we’ve discovered that many companies try to pursue attribution before their culture or their data is ready. In the webinar, Bill describes the steps and the potential pitfalls to make sure your company is heading in the right direction.



Second, even if the organization has taken the necessary steps culturally, it’s challenging to find the right technology, and to ensure that technology is properly implemented.








We know that finding the right technology is a challenge, which is why Google offers several great attribution tools – including AdWords Search Funnels, Multi-Channel Funnels in Google Analytics, and Attribution Modeling in Google Analytics Premium. In order to get the most out of these tools, it’s important to ensure that the basics are set up correctly.  So, during the webinar, Bill also did a live demo of how to get started with AdWords Conversion Tracking and Google Analytics Goals. The setup is quick and easy – and once it’s in place, users can start accessing rich attribution data.



Naturally, we also received a lot of great questions from the webinar participants. We weren’t able to get to all of them during the webinar, so here are some responses and more pointers on getting started with attribution.







How do you define “digital attribution”?

Digital attribution is the process of assigning credit to the various online interactions your customer has before a “conversion” (conversion = making a purchase or performing some other valuable action on your site). These interactions could include display ads, paid or organic search results, email campaigns, affiliate coupon programs, social network posts, and other digital interactions. Today, many marketers by default use “last click” attribution, assigning all of the credit to the last interaction before a conversion. By understanding the full path to conversion – including early “upper funnel” touch points – and giving credit to all of those interactions, you’ll be able to budget more effectively and design better marketing campaigns.



What about attribution beyond digital channels?

Attribution is about improving the measurement of how ad spend drives conversions. To address this challenging topic, it’s important to consider all the factors that might affect conversions. These factors include the digital channels mentioned above, as well as how users interact with your brand across multiple devices, and the influence of online advertising on offline sales. This webinar series is focused on how to get the most out of digital attribution.



How do I know which interaction is the trigger for the actual conversion, out of the entire funnel?

The goal of attribution is to more accurately measure the impact of all your digital channels on sales, including how these channels interact in the path to conversion. This means acknowledging that, in most cases, there is no single “trigger” for the conversion, but rather a group of campaigns or touch points working together to help drive a conversion. So, a user might see a display ad which makes her start thinking about your product, then a few days later view an organic search result, then receive a targeted email, and finally buy your product. In this example the email was the last pre-conversion interaction, but all three interactions probably had an impact on your customer’s decision. Attribution is the process of deciding how much credit you want to give to each of those interactions.



How do I set up those tools you discussed during the webinar? Can you provide more detail for advanced setup needs?

Our help center provides very detailed information about how to get your AdWords and Analytics set up correctly, and responses to frequently asked questions. Check out our pages on:

• AdWords Conversion Tracking
• Google Analytics Goals
• Ecommerce Tracking
• Linking AdWords and Google Analytics

In addition, if you'd like more help, we recommend contacting one of our certified partners – they can assist you with all aspects of implementation, as well as with interpreting your results. You can also check out our AdWords user forum and our Google Analytics user forum to get answers to your questions.



Does adding all this code to my website affect the site speed at all?

If the code is installed correctly by following the directions outlined on our help center pages (see above for links), it should not impact your site speed, or have only a very tiny impact. Setting up goals and conversion tracking will provide much richer data on how users arrive at your site and whether they’re doing what you want them to do once they get there. With that knowledge, you’ll be able to improve your marketing programs and your website.



What are some sample use cases for “event” goals?

A goal or a conversion can be more than just a purchase. Indeed, you can define multiple “micro-conversions” that represent various actions that are important to your business. So, you might use event goals to keep track of when a PDF was downloaded, or when a user watched a video or played an audio clip. Each of these “events” could be tied to goals that are of value to you. You can find more detail about event tracking in this article on the Google Developers site.



Why do I need to set up conversion tracking and goals? Can’t Google Analytics track without conversions?

It is possible to see some useful information without conversions, but defining conversions helps you measure what's important, rather than just general behavior. Plus, after you have these conversion tools set up in Analytics and AdWords, you’ll be able to access Multi-Channel Funnels, Flow Visualization, and Conversion Reporting in Google Analytics, as well as Search Funnels and Conversion Optimizer in AdWords. It’s quick and easy to get started, and it’s much more useful to look at a user’s path if you know that they’ve reached your desired end point and performed an action that’s valuable to your business.



Marketing attribution is a complex but very rewarding process – we hope that these tools and webinars will help you to get started.



Happy analyzing, and hope you'll join us for the next webinar in the series!



Posted by Sara Jablon Moked, Product Marketing Manager for Conversion and Attribution

Connecting shoppers and great stores online

Connecting shoppers and great stores online: Cross-posted from the Official Google Blog



Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.



We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.



Helping shoppers choose stores they can trust

When shopping online, you may come across the Google Trusted Store badge. Hover over it and you’ll see a “report card” which shows “grades” for that merchant’s shipping and service, including more precise metrics about what the grades mean.

The Google Trusted Store badge and report card

This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.



Helping merchants demonstrate their excellence and earn new business

Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.

Google Trusted Store badge on AdWords

Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.



Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.



Posted by Tom Fallows, Group Product Manager, Google Shopping




*Increased sales percentages are based on a combination of uplift in conversion and average order size.