Taking Automated Rules to the next level: Now in My Client Center

Taking Automated Rules to the next level: Now in My Client Center:

We’ve added My Client Center support, so you can now run Automated Rules across multiple client accounts, to help you manage many accounts more quickly, easily and efficiently. To get started, simply click the “Automate” drop-down menu on the Performance or Budget tab:



This AdWords Help Center article walks you through how to set up Automated Rules in My Client Center. As you may notice, the steps are mostly the same as for individual accounts, except that we’ve added sections for account and currency selection:

As always, remember to click the Preview results button to verify that you've set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected.

To see popular types of rules created by advertisers, please see this AdWords Help Center article. To learn more about Automated Rules, please visit Ad Innovations.



Posted by Andrew Truong, Product Marketing Manager

New Google research: Reaching your audience effectively with YouTube TrueView Ads

New Google research: Reaching your audience effectively with YouTube TrueView Ads:

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.

Some of the best findings from our study include:

• 8 of 10 viewers preferred TrueView to standard in-stream ads
• 9 of 10 viewers thought TrueView created a better viewing environment
• 8 of 10 viewers thought the skip button was very clear
• Only 1 viewer in 10 always skips ads

Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Based on the research, here are some of the best ways to make your TrueView ads stickier:

Make great ads that people want to watch and that spark their curiosity.

Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important. By far the most popular survey response from people who chose to watch an ad was this one: “I was curious to see what the ad was for.” Attention-grabbing openers and humor also keep people watching.

Include branding in those first seconds.

TrueView advertisers pay only when people actually watch their ads. They’re buying real value, not paying per impression. So, insert your logo or brand name in the first five seconds—which cost you nothing if the viewer doesn’t keep watching. Enjoy those free impressions!

Include new, different information in your TrueView ad if it’s been airing on TV.

In our study, we found that seeing ads on TV affected whether viewers later skipped those same ads on YouTube. To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer. Check out this case study from HGTV for great ideas on tweaking and optimizing your TrueView ad.

To read full details of the study and get more tips about creating effective TrueView ads, visit Think Insights.

Posted by Christina Park, Product Marketing Manager, Think with Google

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Top SEO Tips on Multilingual Keywords

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Taking Automated Rules to the next level: Now in My Client Center

Taking Automated Rules to the next level: Now in My Client Center:

We’ve added My Client Center support, so you can now run Automated Rules across multiple client accounts, to help you manage many accounts more quickly, easily and efficiently. To get started, simply click the “Automate” drop-down menu on the Performance or Budget tab:



This AdWords Help Center article walks you through how to set up Automated Rules in My Client Center. As you may notice, the steps are mostly the same as for individual accounts, except that we’ve added sections for account and currency selection:

As always, remember to click the Preview results button to verify that you've set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected.

To see popular types of rules created by advertisers, please see this AdWords Help Center article. To learn more about Automated Rules, please visit Ad Innovations.



Posted by Andrew Truong, Product Marketing Manager

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Check out your new image ads from the AdWords Display Ad Builder

Check out your new image ads from the AdWords Display Ad Builder:

Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what you’re selling.

The Display Ad Builder tool within AdWords already lets you easily create image and video ads for free and gives you the flexibility to customize these ads to suit your needs. Check out these image ads for examples of what you can create:

But today we’re announcing a new feature that essentially builds your image ads for you.

The Display Ad Builder now automatically creates suggested image ads, using the existing text ads in your campaign.

• Click on the suggested ad that you like best.
• If necessary, customize any fonts, text, or colors that need tweaking.
• Then incorporate the ad into one of your ad groups. It’s that simple.

Check out your suggested ads now>>

You don’t even have to be in the Display Ad Builder tool to use this new feature.

• If you’re in one of your ad groups, you can select an existing text ad and under “More Actions,” choose “Generate Display Ad.”
• AdWords will create an image ad based on the text ad you selected.

If you want to create your ad from scratch, you can always choose from hundreds of template designs.

• Add your text and customize the fonts, colors, and background.
• Choose images from the AdWords stock gallery, from your computer, or straight off your website.
• Review the ad in all formats to make sure it looks right, then add it to your campaign.

For more information about Display Ad Builder, visit the Display Network website.

Posted by Lauren Barbato, Inside AdWords crew

AdWords and AdSense statistics temporarily delayed

AdWords and AdSense statistics temporarily delayed:

As some of you may have noticed, since approximately 2pm PST this Monday, March 5th, there's been a delay for statistics reported in AdWords and AdSense. While the reports are delayed, whether you are an AdWords advertiser or an AdSense publisher, your ads are serving as usual, with no disruptions.

This is a result of a temporary technical issue with our "statistics pipeline" (this is the system that translates the raw data into meaningful and actionable metrics for you). Our engineers are working hard to resolve the issue, and should have all your stats updated, current and complete by early Tuesday morning (PST).

We appreciate your patience. We'll update this post with any additional information and status reports.

Update, March 6, 2012: As of approximately 2 am PST this morning, most AdWords and AdSense stats are back to normal in your accounts. A few daily reports, including the search query report, geo reports, and domain and url reports will not be fully restored until approximately midnight PST today. Thank you for your continuing patience!

Update, March 7, 2012: We’re happy to report all stats and reports in your AdWords and AdSense accounts are completely restored, and back to normal. Thanks!

Posted by Katie Miller, Inside AdWords crew

Opportunities for sitelinks

Opportunities for sitelinks: A fast, simple way to increase your AdWords performance is adding sitelinks to your campaigns. If your campaign is eligible to show sitelinks but it doesn’t have them them up yet, it’s probably missing a good opportunity. To help out, we're adding sitelinks to the AdWords Opportunities tab

Now, when we detect that your campaign is performing well enough to show ad sitelinks, but does not yet have them set up, we’ll show you that idea in the Opportunities tab. You'll also get a personalized estimate of the impact on clicks and cost if sitelinks were implemented, based on your last week’s campaign stats.

Here are two tips to keep in mind when you're setting up ad sitelinks:

1. Our systems automatically determine which sitelinks perform best and show them more frequently. So adding more than the minimum number of suggested sitelinks can boost your performance.
2. Sitelinks can appear with any of the ads in your campaign. So choose website destinations and sitelink text that make sense across all of your ads.

To learn more about the Opportunities tab, visit the AdWords Help Center.

Posted by Mark Martel, AdWords Product Marketing

Webinar tomorrow: Making Mobile-friendly Websites

Webinar tomorrow: Making Mobile-friendly Websites: Mobile searches have grown 400% in the last two years, but many businesses today still don't have mobile optimized sites. A mobile optimized site will allow users to have a great experience on your site while browsing on their mobile devices. Whether your customers are contacting you or making a purchase, this session will walk you through the ten best practices for building a better mobile site so you can get more customers while they are using mobile devices. This webinar will be hosted by one of our in-house Mobile Websites specialists who will also be on hand to answer questions after the webinar.

The session will take place on Tuesday, March 13, at 3pm GMT. Register Now!

Posted by Lauren Barbato, Inside AdWords crew

Announcing AdWords campaign limits increase

Announcing AdWords campaign limits increase:

Last year we increased the limits for all advertisers to 500 campaigns and 3 million keywords per AdWords account. Today, in response to feedback from many of our advertisers, we are pleased to announce yet another AdWords campaign limit increase.

It is now possible to have 10,000 campaigns (includes active and paused campaigns) per account. With this change, it is now possible to easily manage and monitor more campaigns in a single place.

AdWords Editor, the AdWords API, and all other AdWords services are compatible with the new limits.

A full list of all account limits, including creative and ad extension limits, is available in the AdWords Help Center.

Posted by Katie Miller, Inside AdWords crew