Basics of organic SEO

SEO, or Search Engine Optimization, is the marketing technique used to drive traffic to websites. The art of SEO relies mostly on keywords; what kinds, where to place them and how they are used. While you can simply use keyword frequency and repeat phrases or search words throughout your content to attract visitors, good SEO goes far beyond such simplistic methods. Organic SEO leads to a natural selection of your site by search engines, without having to pay for placement.

Relevance
Search engines use complex algorithms to rank web pages by relevance. Sites listed by a search engine such as Google are chosen based on their merits, with more relevant sites ranked higher than less relevant ones. You can increase the relevance of your content using organic SEO to give your webpage a higher search ranking result.

Keywords
Keywords are the foundation on which organic SEO is built. Using the right keywords is the basic tenet of SEO. Relevant and competitive keywords are more likely to bring you more traffic. By using the proper keyword frequency, high keyword density and placing keywords in prominent areas such as the title, metatag and the start of sentences, you can increase traffic to your site.

Content
Organic SEO relies on good content to work effectively. Some sites simply list keywords to gain page ranking, but good content offers readers quality, well written articles with keywords used naturally within the work. Organic SEO is often so subtle that website visitors do not notice repeating keywords.

Optimization
Smaller SEO tricks include optimizing your page for keywords such as using keyword within picture titles, having good page navigation tools such as a sitemap or a search function, and using bold text blocks. Having a sitemap helps crawlers and search engines index your pages faster, leading to a better page rank.

Backlinks
Backlinks from other sites are considered good organic SEO because it adds to your site’s search page rank. The more backlinks your site obtains from other relevant and related websites, the higher your page will rank on search engine results. However, be wary of too many backlinks - search engines only rank websites with links to other sources that contain relevant content.

Grouping pages by theme
If you group the pages on your site by related themes, you will increase your relevancy to search engines. By grouping related pages together in larger collections, bots and spiders can index your site faster and this can lead to a higher page rank on search engine results.

Google Instant: Affects Google Adwords and SEO?

Google Instant Search is finally here, now Google reaches to its results very fast, it reaches faster than you can decide what you are looking for and you will see lot of buzz on forums, blogs and social sites as well. But unfortunately Google is facing lot of angry buzzing as people get hold of this new setup. Google AdWords and SEO both are affected by this new set up. Let us see how…

SEO
How SEO (Search Engine Optimization) is affected by Google Instant? Well, the fact is that new search feature has not changed the results at all. Third place position for a keyword will be the same, and will not change because of the instant search. But this set up could affect the way how many people search. People will have to adapt this fine tuning style of search, people will bypass your site when they search for something more accurate. But good SEO’s will maintain the same techniques which got them the positions for keywords, but over the time they will adapt to how their pages and titles have to be to make them more attractive for the modern searcher. This will lead to greater importance for long tail key phrases when people pinpoint their search to a more brief level.

AdWords
Many advertisers start to worry at this area, the good news is that the instant search is not going to directly affect you CTR, and the bad news is that it could indirectly affect it. This new method of search could have the impact on how often the users come across your ads which means that your impressions could increase radically.

Watch out for the Google Instant effect

After being introduced last week, there has been much speculation about Google Instant and its effects on search marketing.
The new feature’s effects are still unclear. But, search engine optimization (SEO) experts should monitor selected areas of their campaign just to be safe.
One of the obvious areas to observe is unique keywords. SEO campaign managers should observe how much traffic these unique queries are bringing in.
Managers should also check if Google Instant completes their keywords and if their campaigns are still ranking for them.

If you notice changes, you should make the necessary adjustments.

Google Instant Changes the SEO Game

Late last week, Google unveiled Google Instant, the kind of interactive search on steroids that Jonathan Allen of Search engine Watch called “arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Keep reading to find out what it is, what it does, and just how much you might have to rethink your current approach to SEO.

Google actually foreshadowed Google Instant a day or two before its release with an odd Google Doodle – a Google logo composed entirely of balls that moved when your cursor hovered over them, but settled down when you stopped moving your mouse. The company's only explanation for the mysterious logo was that it symbolized how they thought search should be: fast, fun, and interactive. That's what Google Instant is supposed to be.

As Search Engine World pointed out, however, Google has been building toward this service for a long time. Google Instant combines improved spelling corrections, universal search results, Google Suggest and more (even the Google MentalPlex April Fool's joke) into a search that appears to all but read your mind as you type in your query.

Currently, Google Instant is only available to users in the US, and to signed-in users in France, Germany, Italy, Russia, Spain and the U.K. Users must also have the latest version of Chrome, Firefox, Safari or IE 8, and be searching from Google's main search page (not the browser toolbar). Even if you meet all of these requirements, you might not get to see Google Instant just yet; “Google Instant not working” has been a popular search on Google lately, and (as of this writing) while I've been able to see it since rollout, my direct boss, who works in the same state and is more tech savvy than I am, hasn't been able to make it work for him.

For the benefit of those who haven't seen it yet, let me explain how it works. Simply go to Google and start typing in a word. The second you start typing, well before you finish your query, Google starts popping out search results in an effort to predict what you're searching for. The results are dynamic; they change with every letter you type in.

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