Google Instant Changes the SEO Game

Late last week, Google unveiled Google Instant, the kind of interactive search on steroids that Jonathan Allen of Search engine Watch called “arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Keep reading to find out what it is, what it does, and just how much you might have to rethink your current approach to SEO.

Google actually foreshadowed Google Instant a day or two before its release with an odd Google Doodle – a Google logo composed entirely of balls that moved when your cursor hovered over them, but settled down when you stopped moving your mouse. The company's only explanation for the mysterious logo was that it symbolized how they thought search should be: fast, fun, and interactive. That's what Google Instant is supposed to be.

As Search Engine World pointed out, however, Google has been building toward this service for a long time. Google Instant combines improved spelling corrections, universal search results, Google Suggest and more (even the Google MentalPlex April Fool's joke) into a search that appears to all but read your mind as you type in your query.

Currently, Google Instant is only available to users in the US, and to signed-in users in France, Germany, Italy, Russia, Spain and the U.K. Users must also have the latest version of Chrome, Firefox, Safari or IE 8, and be searching from Google's main search page (not the browser toolbar). Even if you meet all of these requirements, you might not get to see Google Instant just yet; “Google Instant not working” has been a popular search on Google lately, and (as of this writing) while I've been able to see it since rollout, my direct boss, who works in the same state and is more tech savvy than I am, hasn't been able to make it work for him.

For the benefit of those who haven't seen it yet, let me explain how it works. Simply go to Google and start typing in a word. The second you start typing, well before you finish your query, Google starts popping out search results in an effort to predict what you're searching for. The results are dynamic; they change with every letter you type in.

To know more : SEO GAME