Google Instant Kills SEO If You're Terrible At SEO | The Web

Google Instant Search is the first thing in a long time that has made me want to go to Google.com rather than just search fromt the Chrome URL bar. That in and of itself is quite a feat. Really. But, oh man… every time Google makes a change to search people (mostly people who don’t really understand SEO) come out yelling about how this is “going to kill SEO.” And it happened again this week with Google’s release of “Instant Search.” But Instant Search is only going to kill SEO if you’re terrible at SEO. For the rest of us it represents more opportunities and targets to optimize for, and even thought the analytic tools may not quite be there yet to break down user behavior to a point that makes it completely easy to take advantage of, there is still plenty that can be done. And I’d love some discussion or feedback on this one, so hit me up with comments here or via @supnah on Twitter.

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Yahoo Had Instant Search In 2005 … And Dropped It

Yahoo Instant Search

On September 15, 2005, Yahoo launched an innovative search tool called Yahoo Instant Search. It was available at instant.search.yahoo.com, but that URL leads to a 404 page now. Danny Sullivan wrote about Yahoo Instant Search the day it launched:

Yahoo’s given the heads-up that a new Instant Search feature is to be offered by the time this story goes live. Type in a word, and Instant Search will show you an answer for popular queries in a “speech bubble” directly below the search box.
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in reference to: Yahoo Had Instant Search In 2005 … And Dropped It (view on Google Sidewiki)

Does Google Instant Mark the End of SEO?

A reporter (I believe she was from AdAge) attending Google's Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn't really surprising, as it is these brands that are more likely to be searched for most often. After all, they're big because people know them.

iCrossing has a list of brands that come up when you enter each letter of the alphabet (not all are brands, but many are). A is for Amazon (not Apple), B is for Bank of America, M is for Mapquest (not Microsoft), N is for Netflix, P is for Pandora, V is for Verizon, and Y is for Yahoo.

You must keep in mind, however, that the instant results are personalized. Google takes into account things like your location and your surfing habits when providing you results.
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in reference to: Does Google Instant Mark the End of SEO? | WebProNews (view on Google Sidewiki)