Facebook Is Now More Popular Than Google

The tables have turned in the world of online popularity, with a new survey showing that American internet users spend more time on the largest social media website than searching on Google.

According to statistics released by comScore, the average internet user dedicates nearly 10% of his/her online time keeping up to speed with friends, colleagues and their favourite brands on Facebook.

This makes Facebook the single most popular website on the internet and the figure does not include additional time spent on other major social media sites.

ComScore found that Americans spent a total of 41.1 million minutes using Facebook, in contrast to 39.8 million minutes browsing the world's largest search engine. As such, Americans spend 9.6% of their online time using Google, as opposed to 9.9% on Facebook.

Google may have reason to worry, as comScore's figures do not simply take into account the amount of time spent typing keywords into a search engine, but also all major Google-supported websites, such as Gmail and even YouTube.


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Surfers Spend More Time on Facebook Than All of Google

The Facebook–Google rivalry just got a little meatier. comScore has announced figures that show in August, US users have spent more time on Facebook than on all Google sites, YouTube included, reports PC World.

People spent a total of 41.1 million minutes on Facebook, equaling 10% of the total time spent online. The amount of time also edges out Google’s figure, who commanded only 39.7 million minutes. This would include all of Google’s properties like Mail, YouTube, Google News, and so on.

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Businesses ‘Should Develop a Relationship With Retweeters’

Companies looking to increase the number of hits on their website should develop relationships with anyone who retweets information they have posted on Twitter.

Writing for Search Engine Watch, columnist Frank Watson told users of SEO services that social media sites such as Twitter are potential channels for getting more conversions.

He recommended Topsy as a good tool for tracking who is retweeting a company's information.

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Google Instant will not affect SEO

Google announced last Friday that search engine optimization (SEO) campaigns need not be changed because of the introduction of Google Instant, the top search engine’s newest feature.

Google Instant returns refined search entries for each and every letter typed in the Google search engine. For instance, typing “fl” would prompt a search suggestion for “Flickr.”

As a result, some experts said that SEO marketers will be forced to concentrate on partially-typed keywords.

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in reference to:

"Google announced last Friday that search engine optimization (SEO) campaigns need not be changed because of the introduction of Google Instant, the top search engine’s newest feature. Google Instant returns refined search entries for each and every letter typed in the Google search engine. For instance, typing “fl” would prompt a search suggestion for “Flickr.” As a result, some experts said that SEO marketers will be forced to concentrate on partially-typed keywords."
- Google Instant will not affect SEO | Last Click News (view on Google Sidewiki)