Taking Automated Rules to the next level: Now in My Client Center

Taking Automated Rules to the next level: Now in My Client Center:

We’ve added My Client Center support, so you can now run Automated Rules across multiple client accounts, to help you manage many accounts more quickly, easily and efficiently. To get started, simply click the “Automate” drop-down menu on the Performance or Budget tab:



This AdWords Help Center article walks you through how to set up Automated Rules in My Client Center. As you may notice, the steps are mostly the same as for individual accounts, except that we’ve added sections for account and currency selection:

As always, remember to click the Preview results button to verify that you've set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected.

To see popular types of rules created by advertisers, please see this AdWords Help Center article. To learn more about Automated Rules, please visit Ad Innovations.



Posted by Andrew Truong, Product Marketing Manager

New Google research: Reaching your audience effectively with YouTube TrueView Ads

New Google research: Reaching your audience effectively with YouTube TrueView Ads:

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers' messages they want to see and when.

Some of the best findings from our study include:

• 8 of 10 viewers preferred TrueView to standard in-stream ads
• 9 of 10 viewers thought TrueView created a better viewing environment
• 8 of 10 viewers thought the skip button was very clear
• Only 1 viewer in 10 always skips ads

Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Based on the research, here are some of the best ways to make your TrueView ads stickier:

Make great ads that people want to watch and that spark their curiosity.

Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important. By far the most popular survey response from people who chose to watch an ad was this one: “I was curious to see what the ad was for.” Attention-grabbing openers and humor also keep people watching.

Include branding in those first seconds.

TrueView advertisers pay only when people actually watch their ads. They’re buying real value, not paying per impression. So, insert your logo or brand name in the first five seconds—which cost you nothing if the viewer doesn’t keep watching. Enjoy those free impressions!

Include new, different information in your TrueView ad if it’s been airing on TV.

In our study, we found that seeing ads on TV affected whether viewers later skipped those same ads on YouTube. To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer. Check out this case study from HGTV for great ideas on tweaking and optimizing your TrueView ad.

To read full details of the study and get more tips about creating effective TrueView ads, visit Think Insights.

Posted by Christina Park, Product Marketing Manager, Think with Google

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