Google Instant Search is the first thing in a long time that has made me want to go to Google.com rather than just search fromt the Chrome URL bar. That in and of itself is quite a feat. Really. But, oh man… every time Google makes a change to search people (mostly people who don’t really understand SEO) come out yelling about how this is “going to kill SEO.” And it happened again this week with Google’s release of “Instant Search.” But Instant Search is only going to kill SEO if you’re terrible at SEO. For the rest of us it represents more opportunities and targets to optimize for, and even thought the analytic tools may not quite be there yet to break down user behavior to a point that makes it completely easy to take advantage of, there is still plenty that can be done. And I’d love some discussion or feedback on this one, so hit me up with comments here or via @supnah on Twitter.
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