Google said Friday that Internet marketers shouldn't change their SEO strategies to account for partially-typed keywords using Google's new Google Instant feature.
Google Instant returns search entries for each and every letter typed, so that "f" produces a page of links beginning with "Facebook," while "fl" leads off the page with "Flickr". Some had begun speculating that SEO marketers would need to concentrate on partially-typed keywords, betting that users typing in "res" would be searching for "restaurant" rather than "resume" or "Restoration Hardware".
But Alden DeSoto, a member of the Google Analytics team, said that SEO marketers shouldn't change their strategies, at least where that particular facet of Instant was concerned.
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"SEO Not Affected by Partial 'Google Instant' Keywords"
- SEO Not Affected by Partial 'Google Instant' Keywords | News & Opinion | PCMag.com (view on Google Sidewiki)
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