Google Instant could give Microsoft Bing and Yahoo trouble in the search engine market because it accelerates time to search results. This means more searches and possibly more search ad clicks for Google.
Google Instant Pressures Bing, Yahoo:
It's too early to tell how or if the one billion Google users will cotton to Google Instant, the predictive search technology geared to accelerate information retrieval.
Yet analysts seem confident the technology is a game-changer for the search engine versus Microsoft Bing and Yahoo, helping Google make more money from more searches made.
To know more: http://bit.ly/9IeXJ4
"It's too early to tell how or if the one billion Google users will cotton to Google Instant, the predictive search technology geared to accelerate information retrieval. Yet analysts seem confident the technology is a game-changer for the search engine versus Microsoft Bing and Yahoo, helping Google make more money from more searches made."
- Google Instant Pressures Bing, Yahoo - Search Engines from eWeek (view on Google Sidewiki)
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