Watch out for the Google Instant effect

After being introduced last week, there has been much speculation about Google Instant and its effects on search marketing.
The new feature’s effects are still unclear. But, search engine optimization (SEO) experts should monitor selected areas of their campaign just to be safe.
One of the obvious areas to observe is unique keywords. SEO campaign managers should observe how much traffic these unique queries are bringing in.
Managers should also check if Google Instant completes their keywords and if their campaigns are still ranking for them.

If you notice changes, you should make the necessary adjustments.