Location Matters for Online Ads

Location Matters for Online Ads: Before I get into that, let me give you some numbers to back what I've said about online advertising. If you're still convinced that print will always be bigger than the Internet, think again. It's growing fast - and this year, according to emarketer, it's set to catch up with print, at least in the U.S. The digital marketing research company noted that online ad spending was expected to reach nearly $40 billion. In fact, emarketer said that This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. ...