Internet Marketing Strategy: Going Inbound

Internet Marketing Strategy: Going Inbound: First, a definition: Inbound Marketing is the convergence of content marketing, social media marketing, and search engine optimization (from my article What Is Inbound Marketing). Going one step farther, inbound marketing is all about turning yourself into the undisputed authority in your market. It's about becoming so overwhelmingly recognized in your market that people will literally line up to do business with you over and above anyone else, at the same time that you're charging many times more than anyone else. Outbound marketing is about advertising. The problem is that anyone can adverti...