Give Your Blog a Fighting Chance

Give Your Blog a Fighting Chance: Recently I read Neil Patel's piece on mistakes that will bury your blog posts. It occurred to me that warnings like don't forget do not get remembered well. So let's look at his list of mistakes, and turn them around so you know what you should be doing to avoid those mistakes. Patel starts with the first thing most readers of your blog posts will see - your headline. They'll see this long before they arrive at your website. It's picked up and displayed on the search engine results page, in feed readers, subject lines, and even links included on social media sites, if you've structured your ...