Cosmetic Surgery Marketing: Inbound Marketing and SEO

Cosmetic Surgery Marketing: Inbound Marketing and SEO: Missing The Golden Opportunity Cosmetic surgeons often spend a large amount of money on their marketing. Most have great looking websites with lots of before and after pictures. I've seen several with fairly in-depth link building programs to try and maintain good search rankings. The problem is that the face of SEO is rapidly changing. Link building doesn't even begin to be good enough anymore. The changes at Google (and Bing) mean that social signals are playing a prominent role in who gets ranked and where. This is so strong at Google that simply putting the right people into your circles...